This is a guest post written by Joel Newman. If you would like to write for WebGuide4U, check out guest posting guidelines here.
WordPress has just launched a new follow button for all WordPress blogs as a means to drive more traffic to a personal or business blog. WordPress has developed this follow button to improve page views and increase visitor retention on a blog.
Anyone who isn’t logged into WordPress can visit a blog and find the follow button at the bottom right corner. When the user clicks on this follow button, they will be prompted to enter their e-mail address so that they can be notified whenever a blogger adds a new post to their blog.
This follow button is similar to an e-mail subscription, yet WordPress believes that users are more likely to click on the follow button as opposed to a “subscribe” button to track a blog day-to-day. Many users shy away from the word “subscribe” since they feel that they may have to pay for a subscription or will be signed up unwillingly for e-mail spam.
Thanks to the world of social media, a follow button has a friendly association. Most Internet users follow their favorite brands or celebrities on websites like Twitter and Facebook. However, this WordPress follow button is not to be confused with social media; the purpose of the follow button is to provide a blog visitor with an e-mail subscription to receive updates on new blogs that are posted.
If a blogger doesn’t want to display the follow button on their WordPress blog, they can shut off the feature automatically by going to their dashboard, clicking on settings, clicking on reading, and clicking on e-mail. The button will only show up for users who aren’t logged into WordPress. If a user is already logged into WordPress, a follow button is located on the admin bar at the top of the screen.
So what are the advantages of the new follow button by WordPress? This button is going to cater to users who are not logged into WordPress and are interested in following a blog regularly. WordPress has added this feature so that bloggers can gather more traffic by encouraging visitors to subscribe to their blog feed.
Time will tell if other subscription features on WordPress will have the same name change. WordPress is continuing to study the impact of names and wording on all of their features; WordPress has only changed from “subscribe” to “follow” in this example because they believe that it will benefit bloggers by making visitors feel more comfortable in subscribing to a blog feed.
Bethany Ramos is a full-time freelance writer that co-owns her own e-commerce website, The Coffee Bump. The Coffee Bump specializes in a wide variety of Bunn coffee makers and assorted coffee and espresso products.